Manchester media-buying shop. We treat campaigns as systems: instrumented, version-controlled, rolled back fast when they misbehave. If a channel can't be measured, we don't sell it to you.
| paid_search/ | Google & Bing accounts built clean — query-level intent maps, scripts that catch waste before month-end does. |
| paid_social/ | Meta & TikTok acquisition with creative iterated on a weekly release cycle. Ship, measure, patch. |
| native/ | Taboola, Outbrain and the long tail. Advertorial funnels engineered end-to-end, from headline to checkout. |
| tracking/ | Server-side tagging, conversion APIs, dedup done properly. Your data layer stops lying to you. |
| cro/ | Landing page experiments with sample-size discipline. No "we feel the green button is winning". |
# deploy loop
1. instrument — tracking audited before a pound is spent. broken pixels are a blocking bug.
2. ship small — new angles launch at test budgets. nothing scales on opinion.
3. read the logs — weekly written diff: what changed, why, and what it did to CPA.
4. scale || kill — winners get budget. losers get archived, not defended.
Small senior team, John Dalton Street, Manchester. Backgrounds in media buying, analytics and web performance. We keep a short client roster of UK/EU ecommerce and lead-gen businesses — the kind who ask about payback windows, not follower counts.
err: we do not do brand workshops, mood boards, or 40-slide decks about Gen Z.
> mail: contact@reactivedigitalmedia.com
> addr:
29 John Dalton Street, Suite 210, Manchester, M2 6FW> site: reactivedigitalmedia.com